IMG
Current
Marketing Manager | Na Golf Events
Currently managing the events that are under the North America Golf Events portfolio.
Marketing Manager | Account Executive
Managed a portfolio of 11-6 clients
Digital Responsibilities:
Designed, executed, and moderated strategic digital campaigns across all social media platforms
Responsible for all digital and print ad creation
Managed influencer relations
Conducted competitive market research and benchmarking to further understand the target audience, positioning, and goals
Lead monthly client scorecard reviews focused on analytics
Planned and executed monthly content creation in all forms
Executed graphic design needs for entire company.
Event Responsibilities:
Developed effective event layouts and project plans; coordinated with all vendors throughout to ensure on-time delivery and execution of event life cycle
Produced press releases on various events and announcements
Designed and printed promotional items
SMOAK Public Relations
June 2021 - October 2022
Digital Marketing Intern
Created a comprehensive social media strategy for this Duxbury, MA start-up company marketing organic hygiene products.
Videos created to establish core messaging are still in use.
TOP, the organic project
December 2020 - May 2021
Editor
Tasked with managing and creating the Departments's creative elements (ads, events, videos)
Managed Studio Rentals
Edited and produced videos for department promotions.
Furman University Communication Studies Department
August 2019 - May 2021
DTGVL
May 2020- August 2020
EHMA
January 2020- May 2020
Sales And Marketing Specialist
One of four employees in seed-funded digital startup
Developed digital marketing strategy and pitched to potential clients and stakeholders
Averaged 100 calls and 10-15 meetings a week, generating over $3,000 in sales in one month
Communications & Events assistant
Responsible for developing and running digital and marketing across all social media platforms
Assisting on the execution on the annual conference in Rotterdam, Netherlands
Content management for monthly newsletter and IT support for website
Analyze and present qualitative data from European stakeholders with regards to their main health priorities
Perform outreach to our current and potential members and event attendees on behalf of EHMA
IMG SPorts Marketing
March 2019- July 201
LPGA Tournament Intern & Social Media Manager
Produce plan, schedule, and content
Review Sponsor contracts and asset tracker to accurately include tournament partners
Volunteer Coordination
Committee Management
Registration
Uniform Distribution
Training and Oversight
Sponsorship Fulfillment
Track tournament assets and inventory based on sponsor contracts
Ticket distribution
BDGLOBAL
May 2018-November 2018
NCAA, Assistant Tournament Director
Acted as main contact men’s mid-major basketball teams. Managed practice schedules, transportation to/from and assisted during practice with any needs. Ran stats for the length of the tournament.
PGA TOUR, Marketing/Volunteer Coordinator Intern
In charge of attaining all food options throughout the day for Child Care and Volunteer HQ. Researched and contacted businesses for food donations. Ensured all questions and concerns from volunteers were handled appropriately. Coordinated all volunteers shifts and assignments. Promoted tournament on social media platforms.
HENRYDRYGOODS
May 2018-April 2019
COORDINATOR OF BRAND AMBASSADORS
Leads a brand ambassador program operating on social media platforms. Manages brand ambassadors and over sees growth measured in followers, likes, shares, and sales.
MARKETING CREATIVE
Part of an innovative marketing team in charge of growing brand visibility. Hired to run social media and marketing outlets. In charge of developing and implementing a new brand strategy. Developing marketing strategy for new and existing products. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and brand ambassadors.
Skills:
Adobe Creative cloud
Microsoft Suite
iMovie
SoundCloud
Canva
Social Media analytics