IMG

Current

Marketing Manager | North America Golf Events

Events: The Chevron Championship (LPGA), PNC Championship (PGA TOUR), Honda Classic (PGA TOUR)*

  • Drive marketing and strategies to exceed ticket sales targets, enhance brand visibility, and deliver sustained revenue growth.

  • Lead digital marketing efforts, managing websites, social media, and influencer programs to optimize engagement and ROI.

  • Foster strong relationships with stakeholders and partners to maximize marketing opportunities and ensure alignment with objectives.

  • Manage ticketing strategies and budgets, achieving revenue goals through efficient processes and cost-saving initiatives.

  • Utilize data insights to evaluate campaign performance and guide strategic decision-making.

  • Innovate marketing approaches with A/B testing and consumer feedback, enhancing brand affinity and customer retention.

 

Marketing Manager | Account Executive

Managed a portfolio of 11 clients (ranging from Law, Retail, Higher-Ed, etc.)

  • Executed strategic digital campaigns and created engaging digital and print advertisements to boost brand visibility.

  • Managed influencer collaborations and conducted market research to refine audience strategies and enhance competitive positioning.

  • Delivered actionable insights through client analytics reviews and authored press releases for events and announcements.

  • Planned and coordinated high-impact events, managing vendors and logistics to ensure seamless execution.

  • Designed and produced branded promotional materials to elevate event experiences.

SMOAK Public Relations

June 2021 - October 2022

 

DTGVL

May 2020- August 2020

 

EHMA

January 2020- May 2020

Sales And Marketing Specialist

  • One of four employees in seed-funded digital startup

  • Developed digital marketing strategy and pitched to potential clients and stakeholders

  • Averaged 100 calls and 10-15 meetings a week, generating over $3,000 in sales in one month

Communications & Events assistant

  • Responsible for developing and running digital and marketing across all social media platforms

  • Assisting on the execution on the annual conference in Rotterdam, Netherlands

  • Content management for monthly newsletter and IT support for website

  • Analyze and present qualitative data from European stakeholders with regards to their main health priorities

  • Perform outreach to our current and potential members and event attendees on behalf of EHMA

IMG SPorts Marketing

March 2019- July 201

LPGA Tournament Intern & Social Media Manager

  • Produce plan, schedule, and content

  • Review Sponsor contracts and asset tracker to accurately include tournament partners

Volunteer Coordination

  • Committee Management

  • Registration

  • Uniform Distribution

  • Training and Oversight

Sponsorship Fulfillment

  • Track tournament assets and inventory based on sponsor contracts

  • Ticket distribution

BDGLOBAL

May 2018-November 2018

NCAA, Assistant Tournament Director

Acted as main contact men’s mid-major basketball teams. Managed practice schedules, transportation to/from and assisted during practice with any needs. Ran stats for the length of the tournament.

PGA TOUR, Marketing/Volunteer Coordinator Intern

In charge of attaining all food options throughout the day for Child Care and Volunteer HQ. Researched and contacted businesses for food donations. Ensured all questions and concerns from volunteers were handled appropriately. Coordinated all volunteers shifts and assignments. Promoted tournament on social media platforms.

HENRYDRYGOODS

May 2018-April 2019

COORDINATOR OF BRAND AMBASSADORS

Leads a brand ambassador program operating on social media platforms. Manages brand ambassadors and over sees growth measured in followers, likes, shares, and sales.

MARKETING CREATIVE

Part of an innovative marketing team in charge of growing brand visibility. Hired to run social media and marketing outlets. In charge of developing and implementing a new brand strategy. Developing marketing strategy for new and existing products. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and brand ambassadors.

Skills:

  • Adobe Creative cloud

  • Microsoft Suite

  • iMovie

  • SoundCloud

  • Canva

  • Social Media analytics