IMG

Current

Marketing Manager | Na Golf Events

Currently managing the events that are under the North America Golf Events portfolio.

 

Marketing Manager | Account Executive

Managed a portfolio of 11-6 clients

Digital Responsibilities:

  • Designed, executed, and moderated strategic digital campaigns across all social media platforms

  • Responsible for all digital and print ad creation

  • Managed influencer relations

  • Conducted competitive market research and benchmarking to further understand the target audience, positioning, and goals

  • Lead monthly client scorecard reviews focused on analytics

  • Planned and executed monthly content creation in all forms

  • Executed graphic design needs for entire company.

  • Event Responsibilities:

    • Developed effective event layouts and project plans; coordinated with all vendors throughout to ensure on-time delivery and execution of event life cycle

    • Produced press releases on various events and announcements

    • Designed and printed promotional items

SMOAK Public Relations

June 2021 - October 2022

 

Digital Marketing Intern

  • Created a comprehensive social media strategy for this Duxbury, MA start-up company marketing organic hygiene products.

  • Videos created to establish core messaging are still in use.

TOP, the organic project

December 2020 - May 2021

Editor

  • Tasked with managing and creating the Departments's creative elements (ads, events, videos)

  • Managed Studio Rentals

  • Edited and produced videos for department promotions.

Furman University Communication Studies Department

August 2019 - May 2021

DTGVL

May 2020- August 2020

 

EHMA

January 2020- May 2020

Sales And Marketing Specialist

  • One of four employees in seed-funded digital startup

  • Developed digital marketing strategy and pitched to potential clients and stakeholders

  • Averaged 100 calls and 10-15 meetings a week, generating over $3,000 in sales in one month

Communications & Events assistant

  • Responsible for developing and running digital and marketing across all social media platforms

  • Assisting on the execution on the annual conference in Rotterdam, Netherlands

  • Content management for monthly newsletter and IT support for website

  • Analyze and present qualitative data from European stakeholders with regards to their main health priorities

  • Perform outreach to our current and potential members and event attendees on behalf of EHMA

IMG SPorts Marketing

March 2019- July 201

LPGA Tournament Intern & Social Media Manager

  • Produce plan, schedule, and content

  • Review Sponsor contracts and asset tracker to accurately include tournament partners

Volunteer Coordination

  • Committee Management

  • Registration

  • Uniform Distribution

  • Training and Oversight

Sponsorship Fulfillment

  • Track tournament assets and inventory based on sponsor contracts

  • Ticket distribution

BDGLOBAL

May 2018-November 2018

NCAA, Assistant Tournament Director

Acted as main contact men’s mid-major basketball teams. Managed practice schedules, transportation to/from and assisted during practice with any needs. Ran stats for the length of the tournament.

PGA TOUR, Marketing/Volunteer Coordinator Intern

In charge of attaining all food options throughout the day for Child Care and Volunteer HQ. Researched and contacted businesses for food donations. Ensured all questions and concerns from volunteers were handled appropriately. Coordinated all volunteers shifts and assignments. Promoted tournament on social media platforms.

HENRYDRYGOODS

May 2018-April 2019

COORDINATOR OF BRAND AMBASSADORS

Leads a brand ambassador program operating on social media platforms. Manages brand ambassadors and over sees growth measured in followers, likes, shares, and sales.

MARKETING CREATIVE

Part of an innovative marketing team in charge of growing brand visibility. Hired to run social media and marketing outlets. In charge of developing and implementing a new brand strategy. Developing marketing strategy for new and existing products. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and brand ambassadors.


Skills:

  • Adobe Creative cloud

  • Microsoft Suite

  • iMovie

  • SoundCloud

  • Canva

  • Social Media analytics